Home : Fundraising Ideas : Subshare: Sample Web HTML Coding

Sample Web HTML Coding for Partner Websites

On this page, we make suggestions that will have a good impact on your promotion. We received several new subscriptions based on the sub-share partners noted below, so their fundraisers are definitely getting noticed!

The Red River Valley Birding & Nature Festival does a good job of putting the fundraising effort front-and-center on its festival home page.

The Ohio Ornithological Society also places the fundraising blurb on its home page. In this case, they put a short blurb on home page which leads to a fuller explanatory page.

We suggest that you put the following text on your home page and on other popular pages of your website. The text has the benefit of "loudly" promoting this as a fundraiser, and has enough meat about the magazine to make people curious. If you also wish to have a fuller explanatory page, that would be great, too.

In our HTML coding sample, the text is laden with keywords and arranged in such a way that search engines will better "find them" (this is called "seach-engine friendly") That is good for both your website and ours.

Please note that to make your offer search-engine friendly, all the blue text would be hyperlinked to the same subscription form which is coded like this:

<a href="http://www.birdwatchersdigest.com/impressions/subscribe.php?sc=your_code_here" target="_blank"> </a>

In the sample below, there are three places where you need to insert your unique tracking code.

Sample HTML for Home Page

SUPPORT OUR FUNDRAISER!

Help support our [enter club, organization, or festival] by subscribing to Bird Watcher's Digest. BWD will generously donate $10 to our [enter club, organization, or festival]! for every new one-year subscription sold through this fundraiser.

Bird Watcher's Digest is a bimonthly magazine devoted to birds, bird watching, and birding travel. In each issue, expert bird watchers discuss bird identification, backyard bird feeding, travel hotspots and the latest trends in bird watching optics, digiscoping, and more. A NEW one-year subscription costs just $19.99! There are two ways to subscribe: By Internet: Subscribe using this special Bird Watcher's Digest form. By Phone: Call 1 (800) 879-2473 (Mon-Fri, 8 AM to 5 PM EST).

Bird Watcher's Digest magazine: Read a Little: Learn a Lot!

Sample HTML Code

To install this code sample on your site, follow these instructions:

1. Copy the HTML code shown in the window below:

<!-- Begin Copying --> <h3>SUPPORT OUR FUNDRAISER!</h3> <p>Help support our [enter club, organization, or festival] by subscribing to <em>Bird Watcher's Digest. BWD</em> will generously donate $10 to our [enter club, organization, or festival]! for every new one-year subscription sold through this fundraiser.</p> <table border="0" cellpadding="3" cellspacing="0" align="center" style="background: #F3F9EC; border: 1px solid #D9ECC1; margin: 0px 30px; padding: 5px; text-align: center;"> <tr> <td align="center"><a href="http://www.birdwatchersdigest.com/impressions/subscribe.php?sc=your_code_here" target="_blank"><img src="http://www.birdwatchersdigest.com/site/images/bwd_ads/acurrent_bwd_pub.gif" width="180" border="0" /></a></td> <td rowspan="2" align="center" valign="top"> <p style="font-size: 14px; margin: 1px; padding: 1px;"><a href="http://www.birdwatchersdigest.com/impressions/subscribe.php?sc=your_code_here" target="_blank"><span style="font-weight: bold;"><span style="font-style: italic;">Bird Watcher's Digest </span>is a bimonthly magazine devoted to birds, bird watching, and birding travel. In each issue, expert bird watchers discuss bird identification, backyard bird feeding, travel hotspots and the latest trends in bird watching optics, digiscoping, and more.</span></a></p> <p style="font-size: 14px; font-weight: bold; text-transform: uppercase; color: #669900;">A NEW one-year subscription costs just $19.99!</p> <p style="font-weight: bold;">There are two ways to subscribe: </p> <strong>By Internet: </strong><a href="http://www.birdwatchersdigest.com/impressions/subscribe.php?sc=your_code_here" target="_blank"> Subscribe using this special Bird Watcher's Digest form. </a> </strong><br /> <strong>By Phone:</strong> Call 1 (800) 879-2473 (Mon-Fri, 8 AM to 5 PM EST). </strong> </td> </tr> <tr><td align="center"><div style="font-size: 11px;"><em>Bird Watcher's Digest</em> magazine: Read a Little: Learn a Lot!</div></td></tr> </table> <!-- End Copying -->

2. Paste this HTML code within a text editor on your computer (Notepad, Microsoft Word, etc.)

3. Replace the bracketed words [enter club, organization, or festival] with your organization's name.

4. Replace each instance of "your_code_here" with the tracking code provided to you by BWD.

5. Copy-paste the modified HTML code into the source code of your home page and/or other pages on your web site.